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About This Project

Damat Tween Influencer Marketing

Influencer marketing project for Damat Tween brand with League of Legend’s well-known hosts Tolgay ‘Xtreme’ Karabulut and Caner ‘Jhonnie’ Güngörür, from Gaming in Turkey – Gaming and Esports Agency.
In this project, popular hosts Xtreme and Jhonnie played online MOBA game League of Legends with their fans, while giving the information about the brand name, which was carried out as a strategy of increasing the brand awareness of Damat Tween, to reach the young audience.
With the slogan “bald guys giving away codes” from the time of hosting, they distributed 10% discount codes from the Damat Tween brand to their audience. Again, 150 TRY worth gift vouchers distributed for Damat Tween’s official online shopping web site. However, streamers Xtreme and Jhonnie distributed Fornite packs with the contributions of Game Sultan, former site of our other partner Razer Gold.
As a result of both streams, the following statistics have emerged:

  • Total of 8 hours Live stream with the sponsorship of Damat Tween.
  • Total of 4,800 unique users watched the streams live.
  • Chat with about 1,000 individual people.
  • 150 TRY worth gift voucher has been given to 4 people, with 2×2 pairs.
  • Introduction of brands web site, code use steps, product scale informations provided during the streams.

About Damat Tween:

Orka holding, creating a modern style with high quality fabrics and stylish designs, “consumer’s favorite men’s clothing brand” registered as the brand after the DAMAT, the original designs of the appreciated TWEEN brand to men’s clothing industry. Orka Holding’s third brand, D’S Damat, is marked as one of the leading members of the men’s ready-to-wear market, with a collection approach that fits every size and budget, provided by a wide range of stores.
Orka holding continues to lead the Turkish fashion sector in more than 200 points in Turkey and around the world with its brand names mentioning innovations brought into male fashion.