Make a Wish TikTok #sevginipaylaş Project! As part of our 360 degree marketing plan, we have worked on the PR projects, we created a social responsibility project for TikTok which a mobile video application with over 100 million global users with Make A Wish one of the most known charity. Make A Wish carries out the wishes of the hearts of children between the ages of 3 and 18 who are struggling with a life-threatening disease. Within the scope of this project, Make A Wish learned dreams of children struggling with a life-threatening disease one by one. Meanwhile, We launched the hashtag “sevginipaylas” for children struggling with a life-threatening disease with TikTok and users started to share their own videos with “sevginipaylas” hashtag. Thus,
Tic Toc users provided moral support for those children. The hashtag “sevginipaylas”, which many phenomena support, has spread very quickly and many people have produced video content using this hashtag. We integrated some of the influencer marketing plan we prepared for Tic Toc into this social responsibility Project and Murat Sakaoglu, one of the phenomena we cooperate with, produced video content using this hashtag. He also come to TikTok and shared videos with this hashtag and told people that they could support the children. To realize children’s wish, Tic Toc donated 40.000 TL to Make A Wish charity with the intensive support of users in the Tic Toc application. 4 children identified with contributions of Make A Wish realized their dreams thanks to Tic Toc. Make A Wish also organized a party to give children the gifts what they wished.
Make a Wish TikTok #sevginipaylaş Project!
While increasing brand awareness, we aimed to ensure perception change on Tik Tok Turkey. The results showed that this project had a positive impact on the distribution of the negative thoughts on the application, and it was also an important example of how to vaccinate faith of life to children and make their dreams/wishes come true.
At the end of that social responsibility project, videos shared by users with “sevginipaylas” hashtag viewed over 60 million. Also, over 15 thousand unique users shared their own videos with “sevginipaylas” hashtag.