BLAST Pro Series İstanbul Influencer Marketing
Our influencer marketing work for Turkey’s biggest esports event BLAST Pro Series Istanbul. 6,000 fans created a great atmosphere throughout the day in the arena with the tickets they bought for the tournament. The host Space Soldiers was supported by applause from the arena audience from the moment he took the stage. At the same time, international teams MiBR, Cloud9, Astralis, Virtus.pro and NiP were enthusiastically welcomed by the crowd.
With huge engagement rates on the event and teams’ social media, it gained more than 600,000 comments on Twich, media coverage in 71 countries, and TV broadcasts in 129 countries over 6 million viewers on Twitch and Chinese channels throughout Friday and Saturday. BLAST Pro Series Turkey has become truly global with numbers.
What did we do before this event?
As Gaming in Turkey Gaming and Esports Agency, we carried out the sponsorship and marketing activities of the BLAST Pro Series Istanbul tournament. In this tournament, which is described as the Formula 1 of the esports world, we guided the brands that want to enter esports.
Our most important step in this regard was the transportation sponsorship of a global aviation company such as Turkish Airlines. Carnaval, which includes Super FM, Metro FM, Joy FM, JoyTurk, Virgin Radio and many digital radios that appeal to different music tastes, became a media partner.
As TIP Effect Influencer Marketing Agency, together with the most watched broadcasters on Twitch and YouTube platforms in Turkey, we have ensured that this magnificent tournament reaches large audiences. We presented the tournament live on Twitch, together with the famous Twitch publisher Cantuğ Özsoy, known with the nickname Unlost, and his close friend and also a broadcaster and former esports player Berk “RIP” Tepe. Before the live broadcast, we invited the viewers to this tournament in their own broadcasts.
With the beloved presenter Zeynep Gençağa, we made the presentation in Turkish to the audience at Ülker Events and Sports Hall. We analyzed the teams with İlker Karaş, one of the popular names of the Turkish esports community, with his comments here. Berker “ghandi” Kubat and Bahadır “Jacobiyen” Öztürk, who are among the other names in Ülker Events and Sports Hall, told the audience about the matches with live match narrations.
Again on Twitch and YouTube, with names such as Umutcan “umutc4n” Erkut, Batu “Videoyun” Bozkan, Irmak “Helian” Kandemir, Yusuf “Mirliva” Aydın, Kemalcan “Kendine Müzisyen” Parlak, Şükrü “Utheneras” Şentürk, Ferit “wtcn” Karakaya, we held ticket draws and invited the audience to the tournament.
About BLAST Pro Series
BLAST Pro Series is one of the newest and most interesting tournaments among the global Esports tournaments. BLAST Pro Series opened in Copenhagen in 2017 and has featured in major cities around the world starting 2018. Istanbul was announced as the first international host city. For the first time in its history, Istanbul hosted a large esports organization with the participation of such famous teams, and 6 of the world’s biggest teams visited Istanbul for the first time in the CS: GO game.