Garena Free Fire La Casa de Papel Influencer Marketing
Garena Free Fire, for which we, as Gaming in Turkey, carry out influencer marketing, is a successful game developed by 111 Dots Studio, one of the mobile examples of the battle royale genre.Garena Free Fire, the most downloaded game in 2019, reached more than 80 million active users as of May 2020 and broke the record with this number. Within the scope of cooperation with Netflix’s famous series La Casa de Papel, we dealt with the influencer marketing campaign processes of the game in Turkey.
About Garena Free Fire La Casa de Papel Influencer Marketing!
In an epic fight that you can participate in alone or with a team of four, your goal is to eliminate all opponents and become the last player or team. There is even the famous football player Cristiano Ronaldo in the game, which is equipped with different characters, weapons and features. The character added to the game with the name “Krono” represents Cristiano Ronaldo.
While planning the Garena Free Fire influencer marketing campaigns, we paid particular attention to choosing the platforms where the game is watched and followed. In this context, while YouTube and NoNoLive came to the fore, we continued the process on Instagram to further strengthen our connection with the audience of influencers. We have ensured that viewers do not leave the videos by paying attention to the natural content of our ads.
As a result, followers realized that he was watching the ads, but still continued to watch and comment on the videos. There were many comments under the videos, although they were not directly related to the game. We provided interesting and non-boring advertisement content in the project, in which Enes Batur, the content producer with Turkey’s largest Youtube channel, is also involved. This way, they didn’t feel compelled to skip the ads. We managed to attract the attention of most people who are interested in such games. Now they know better that they have a different game to choose from for fun.
Within the scope of the campaign; Enes Batur, Kafalar, Kozmik Karınca, Barış Bra, Erdem Halit Cengiz, Stratera, Sefa Kındır, Turgut Ekim, Baturay Anar, Berk Muhammet, Marul Kafa, Lord Of Murat, Yorekok, Filmler Ve Filimler ve Post 42 we worked
In total, we achieved over 9 million views, over 850,000 interactions, close to 750,000 likes and over 74,000 comments.