Lords Mobile Oyna Kazan Project
Gaming In Turkey | MENA | As EU Gaming and Esports Agency, we promoted the game by sponsoring Oyna Kazan, Turkey’s most profitable live quiz competition, held on May 2, 2019, in cooperation with Lords Mobile. Lords Mobile, which expanded the prize pool for the competition held, brought a big prize to the competitors in this context.
Campaign Process
We aimed to attract the attention of the competitors by offering a total prize pool of 50 thousand TL in the Play and Win competition. There was also a Lords Mobile special question in the competition, in which 91 thousand people participated. The jokers that can be used in the competition were given in the Lords Mobile game specially for that day. We have increased our visibility by positioning the logo in the program. In the campaign we carried out, we aimed to reach our target audience by integrating Lords Mobile into Play Kazan, which was entertaining, informative and highly profitable with İbrahim Selim’s presentation.
About Lords Mobile
Lords Mobile is an action and strategy game with a fantastic world fiction developed for mobile platforms by IGG. Players try to establish their armies and kingdoms by collecting resources from the environment, constructing the necessary buildings and then creating soldiers, while fighting with the players.
About Oyna Kazan
Play Win is a live quiz application. In the live and autopilot broadcasts, the participants answer the questions correctly and win OK GOLD and other prizes that can be turned into cash from the prize pool.