Nescafe Mixx Awards Promotional Video – T.I.P Effect
Nescafé 3-in-1 Extra, a new variety with a rich and beautiful taste in coffee, is desired to be embraced at night. Those preparing for exams and those who had a long night, such as gamers, were at the center of the target audience. We designed 2 different fiction to bring the players together and we made Nescafe hit the target from exactly 12.
T.I.P Effect is a Purple Pan brand
Nescafe Mixx Awards Promotional Video : Nescafé 3-in-1 Extra, a new variety with a rich and beautiful taste in coffee, is desired to be embraced at night. Those preparing for exams and those who had a long night, such as gamers, were at the center of the target audience.
How could we attract the attention of the gamer in front of the computer, apart from TV commercials?
Thinking like a gamer, it wasn’t hard to find the answer! The answer is, games and gaming platforms where our players turn their nights into mornings or “fall asleep“!
We started with Wolfteam, an online FPS game with lots of action, lots of awards and millions of players!
For Nescafe 3-in-1 Extra, we organized online night tournaments with the hashtag #wolfteamlesabahlarolmasin. The tournaments were presented via Twitch TV live streams. All social media channels and Wolfteam pages were communicated throughout the month and gifts were distributed to the participating players.
We didn’t stop there! We agreed with ZEONNN, one of Turkey’s most popular stream. We made 4 streams under the sponsorship of Nescafe 3 in 1 Extra. We announced our nightly streams on ZEONNN’s social media channel and introduced Nescafe 3-in-1 Extra with our live streams on Twitch and had a pleasant time with our target audience. We asked the viewers to share it on Twitter with the hashtag #sabahlarolmasin.
At the end of 4 weeks of work;
A total of 2,306,713 individual players were reached through media channels.
More than 350,000 visits were directed to the campaign page specially prepared for Nescafe 3-in-1 Extra.
At the end of our 8 special live broadcasts on Twitch, 75,000 unique players were reached. An average of 8,000 players were reached instantly.
Over 13,000 tweets were sent during the live broadcasts, which took about 32 hours in 4 weeks.
With the events we held, we introduced Nescafé 3-in-1 Extra to our target audience as well as being a partner and supporter of their success by keeping them awake at night.