Nescafe Wolfteam Championship Video Production
The promotional video we shot for the purpose of participating in Felis awards on behalf of the Nescafe Wolfteam Championship.
Nescafe Wolfteam Championship
Nescafé 3-in-1 Extra, a new variety with a rich and beautiful taste in coffee, is desired to be embraced at night. Gamers and those who had a long night, such as gamers, were at the center of the target audience.When we asked where we could encounter the gamers outside of the TV commercials, the answer was very clear. The answer is, games and gaming platforms where our players turn their nights into mornings or “fall asleep“!
Thats why online night tournaments with Wolfteam, one of Turkey’s most popular games, illuminated the nights of the players. League of Legends broadcasts with the famous streamer ZEONNN provided a pleasant night for the players. This stream reaching millions was over, while Nescafe 3-in-1 EXTRA Big Wolfteam Championship with 100,000 TL Award!
The giant tournament, which started with the concept of Two Continents One Tournament, consisted of 3 sections called City Tournaments, Online Tournaments and Internet Cafe Tournaments! The story of the struggle, which started with the intense interest and participation of Wolfteam’s best players, lasted exactly 6 months! Between March 2016 and June 2016, 1000 teams and 5000 players in total entered into a great race to be among the finalists in internet cafes and city tournaments, which took place in a total of 16 cities, as well as online tournaments. Hundreds of cafes were decorated with specially prepared posters, and everyone who came was given a 3-in-1 taste of Nescafe. As a result of the fierce competition, the finalists had their names written in gold letters and sipped their Nescafe 3-in-1 EXTRAs with pleasure. In the final, the excitement reached its peak! Famous broadcasters presented the final, brought the game world together in this tournament. In the tournament final, which lasted for 2 days, more than 300,000 views were achieved on Twitch TV live broadcasts.
During the tournament, which lasted for 6 months, players were brought together on the site specially prepared for the tournament, and in addition to 230 million views on all digital platforms, more than 1.000.000 unique access per month on social media was achieved.Briefly; Nescafe 3-in-1 EXTRA, which is the most loved and enjoyed among the players, reached 6,000,000 players in total from all channels at the end of 6 months.
Nescafe red suits the game world very, very well!