Turkcell 4.5G Sanalika Promotional Video
Turkcell 4.5G Sanalika Mixx Awards 2017 Promotional Video; As Turkcell, the leading GSM operator with the fastest 4.5G infrastructure in Turkey, we wanted to give the young target audience the superpower of their dreams so that they can experience this speed in a fun and natural way.
We have cooperated with the Sanalika game platform, which has been the most popular among young people for years and has strengthened its place; With the privilege of TURKCELL, you can teleport anywhere at 4.5G speed!
TURKCELL 4.5G SANALİKA
Turkcell 4.5G Sanalika: There are 20,000,000 registered, 1,000,000 monthly active and 120,000 daily single players in the Virtual world, which offers a virtual world consisting of islands and the streets on these islands. In the game, when players want to switch between streets, they have to walk from one street to the other. With this setup, players were able to switch between streets by teleporting very quickly thanks to Turkcell 4.5G. They lived their passion for speed in the most natural way. We brought Turkcell’s “T70” device and the 4.5G application on this device to the players who clicked the “4.5G” button added to the game. Clicking the application button, the players first saw the Turkcell 4.5G advertisement and then the street list in the game and chose the streets they wanted to teleport to. We fed all of our campaign messages into fiction in different ways.
Turkcell 4.5G Sanalika: The result achieved at the end of three months was many times higher than the target.
- Close to 50 million impressions,
- the app gets 12x our target clicks,
- Teleportation up to 4 times our target and
- We have reached 4 times the number of video views of our target!
As Turkcell, we beamed our targets and provided young people with the 4.5G speed they dreamed of on a platform they love.
With the slogan of: 4.5 G İLE IŞINLA BİZİ TURKCELL!
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Three Important Steps
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