Wattpad Nescafe Promotional Video!
Wattpad is the world’s largest social story sharing and discovery platform. Wattpad has 40 million monthly active users worldwide and 3.5 million monthly active users in Turkey. It is possible to write your own story and share it with millions, or read what you want from millions of stories on Wattpad, where the majority of young people are.
We wanted to light up the nights of the young people and be with them on this platform, which is actively used by our target audience to write their own stories or to read the millions of stories that have been written. And so the Wattpad story of Nescafe 3in1 Extra began.
How can Nescafe 3-in-1 Extra, which is always with us during our sleepless nights, reach Wattpad users who do not drop their books at night? We used #sabahlarolmasin hashtag.
We brought together Nescafe 3in1 Extra with Brand Stories, Wattpad’s native advertising solution.
In this way, we have brought the concept of Nescafe 3 in 1 Extra to Wattpad. In fact, whatever we asked for was for the coffee and story-lovers who stayed up late at night! We first started by creating Nescafe’s Profile page. Our aim was to support the readers during the sleepless nights. We wanted anyone who is waiting for a muse until the morning to write their story, to enjoy this beautiful coffee.
Wattpad Nescafe! During the campaign, we gained more than 1000 followers to the Wattpad profile created for Nescafe 3 in 1 Extra. For 7,834,000 minutes, our readers spent their time in Nescafe’s night stories. At the end of the 1-month study, more than 400,000 individual people who read their book together with their favorite Nescafe 3-in-1 extra on the Wattpad platform until the mornings were reached. In total, with 2,083,817 readings, Nescafe’s stories brightened the nights of the readers, and Nescafe itself left a nice and warm taste in their mouths.
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Three Important Steps
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