Wattpad is the world’s largest social story sharing and discovery platform. Wattpad has 40 million monthly active users worldwide and 3.5 million monthly active users in Turkey. It is possible to write your own story and share it with millions, or read what you want from millions of stories on Wattpad, where the majority of young people are.


We wanted to light up the nights of the young people and be with them on this platform, which is actively used by our target audience to write their own stories or to read the millions of stories that have been written. And so the Wattpad story of Nescafe 3in1 Extra began.

How can Nescafe 3-in-1 Extra, which is always with us during our sleepless nights, reach Wattpad users who do not drop their books at night? We used  #sabahlarolmasin hashtag.

We brought together Nescafe 3in1 Extra with Brand Stories, Wattpad’s native advertising solution.

In this way, we have brought the concept of Nescafe 3 in 1 Extra to Wattpad. In fact, whatever we asked for was for the coffee and story-lovers who stayed up late at night! We first started by creating Nescafe’s Profile page. Our aim was to support the readers during the sleepless nights. We wanted anyone who is waiting for a muse until the morning to write their story, to enjoy this beautiful coffee.

Wattpad Nescafe! During the campaign, we gained more than 1000 followers to the Wattpad profile created for Nescafe 3 in 1 Extra. For 7,834,000 minutes, our readers spent their time in Nescafe’s night stories. At the end of the 1-month study, more than 400,000 individual people who read their book together with their favorite Nescafe 3-in-1 extra on the Wattpad platform until the mornings were reached. In total, with 2,083,817 readings, Nescafe’s stories brightened the nights of the readers, and Nescafe itself left a nice and warm taste in their mouths.

Influencer Marketing

Influencer Marketing, Native Marketing, Performance Advertising, Digital Celebrities, İnfluencers… T.I.P-Effect is a Video & Idea house. . Influencer Marketing – Native Marketing;  The concept of video and social media, which has become the greatest communication tool of our age by the millennial generation, is platform independent (we mean the use of all digital channels without being tied to only one platform.), which uses the most effectively for brands and provides brands, partners and advertisers with the most suitable and effective solutions for their targets is a young team that offers the most effective native advertising options. With us, you can promote your brand with popular social media influencers, famous names most suitable for your brand, and deliver viral video content to millions in the blink of an eye with social media dissemination strategies. (Youtube, Twitter, Instagram, Twitch TV, Periscope, Scorp, Vine, Influencers, famous names who are experts in their fields, production, desktop video, company promotional videos, 360-degree special videos, digital dissemination strategies). With the Influencer Marketing advertising method and T.I.P Effect (video agency), you can deliver the message your brand wants to convey to large masses with hundreds of talents with high followers on social media channels.

Famous names, social media influencers, influencers, or in other words, digital celebrities of the millennial generation… The channels most effectively used by the millennial generation are now at your disposal for your brand’s advertisements. As T.I.P Effect family, we invite you to this magical world and look forward to seeing its effects in person. T.I.P Effect; Influencer Marketing Agency

Three Important Steps 

ONE: Talent; Whatever you name it; Talent, Influencer (influencer marketing), Vlogger, Phenomenon, Digital Phenomenon. In terms of brands, we choose Talent, which is platform independent (Youtube, Vine, Twitter, Twitch, Instagram, Scorp, Periscope etc…) that can best suit the brand and spread the brand organically with the best promotion. It could be a digital celebrity, an artist, or an athlete.

TWO: Idea; We reveal the best fiction and idea (Idea) that will attract attention with both the brand and the Talent we will use. The most important point for us is that the idea is creative, but most importantly, it will add value and traffic to the brand.

THREE: Production; By bringing the idea and the Talent together, we realize the best production for the brand and go live with the expansion plan. By production, we mean viral shoots, special editing shots, and live streams integrations depending on the location.