Our first project for Zeonnn-Nescafe 3-in-1 Extra under T.I.P Effect. Twitch TV live stream integration (influencer marketing)


According to the latest news we have received, the players can no longer sleep at the computer, they play games until the morning. This situation, which has spread all over Turkey, has recently started to be talked about in America. The reason is clearly stated that the Zeonnn live stream integration we have made for Nescafe 3 in 1 Extra and will continue throughout the year. In our opinion, this is an accusation. But we admit our guilt.

We guess we did a good job, Twitch broadcasts took effect and Nescafe 3-in-1 Extra became a phenomenon among all players.

Let’s say it’s not the time for jokes and clarify the matter then here. We are talking about our Nescafe project, which is one of the influencer marketing fictions that we have implemented under the umbrella of T.I.P Effect “Video and Idea House”, a Purple Pan brand.

Nescafé 3-in-1 is desired to be embraced at night with its new type of Extra, which is rich in coffee and has a good taste. Those who spent the night long, such as those studying for exams and game enthusiasts, were in the center of the target audience. Starting from here, the first ;

We agreed with ZEONNN, one of Turkey’s most popular streamers. We made 4 streams under the sponsorship of Nescafe 3 in 1 Extra. We announced our nightly streams on ZEONNN’s social media channel, and we both introduced Nescafe 3-in-1 Extra with our live stream on Twitch, and we had a pleasant time with our target audience. We asked viewers to share #sabahlarolmasin hashtag on Twitter.

At the end of 4 weeks of work; A total of 2,306,713 individual players were reached through media channels. More than 350,000 visits were directed to the campaign page specially prepared for Nescafe 3-in-1 Extra. At the end of our 8 special live broadcasts on Twitch, 75,000 unique players were reached. An average of 8,000 players were reached instantly. Over 13,000 tweets were sent during the live broadcasts, which took about 32 hours in 4 weeks.

We both introduced Nescafé 3-in-1 Extra to our target audience with the events held, and became their partner and supporter in their success by keeping them awake at night.

Nescafe is satisfied with the work we have done and our publications will continue every month until the end of 2016.

Stay tuned for T.I.P Effect, sir. We do not sleep!

You can watch the streams on Zeonnn’s channel https://www.twitch.tv/zeeoon