Alipay Influencer Marketing! As part of the Chinese New Year events, we participated in the celebrations by promoting the online payment system Alipay in Turkey. Through the influencers we work with, we invited users to events and sweepstakes on Instagram.

Alipay Influencer Marketing

Together with Alipay, the payment system of Aliexpress, one of the largest e-commerce sites in the world, we organized an event on the Instagram platform as part of the Chinese New Year Celebrations. In this event, the filter created on Instagram with the lion dance, a very famous figure of Chinese culture, was used and Duygu Köseoğlu conveyed the details of the event to her followers. As a result of Alipay Influencer Marketing, which we realized for the Chinese New Year celebration event, we made an announcement to Duygu Köseoğlu’s followers by achieving a total of 24,396 access and 31,587 views. During the event, which spanned January 24 – January 31, 2 people won an AliExpress coupon worth $88 per day, among users who shared using the Instagram filter and tagged Alipay’s official account. I

AliExpress and Alipay

In addition, users who created the most creative content with the filter had the chance to win extra coupons within the scope of “the most creative use” worth an extra $88. As a result of our Alipay Influencer Marketing work, we created visibility for both AliExpress and Alipay, and offered an enjoyable event for users to attend. In addition to increasing the brand’s awareness, we organized a celebration event and distributed awards. In addition to providing many participants, we have completed a project where they can directly interact with the brand by increasing their brand love. In addition to receiving awards, the participants became conscious about payment methods by following Alipay social media accounts.