WHAT IS INFLUENCER MARKETING?
HOW IS INFLUENCER MARKETING MEASURED?
According to the content of the campaign, marketers measure Influencer Marketing studies in two different ways; Earned Media and Paid Media.
Earned Media Value is often used as a measure of brand-related content being shared by third parties, spreading viral and resulting in access and interaction. For example, users can share content that they like about their brand on their social networks, or they are called gained media to invite their friends to an online site.
Paid Media is the value of media that earns using traditional methods such as banner, sponsorship, Google Adwords. (Eg, viewing, recording, downloading, purchasing, etc.) A measurement can be made by comparing with the goals in the budget campaign result separated by both methods.
Apart from all these, the value of an Influencer Marketing campaign is evaluated on three different criteria; Social Access, Original Content and Consumer Confidence. The first criterion of a successful campaign must be high social access and engagement, on the other hand, in today’s fast-paced world, this is generally possible with genuine and original content. In addition, there must be a good trust relationship between the Influencers and their followers, which is one of the most important factors in directing the consumer to the advertised product. What is Influencer Marketing – (Source: Wikipedia)